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The Business of You: 2023 Business Summit
Event
The Business of You: 2023 Business Summit
Start Date
March 31, 2023
End Date
March 31, 2023
Start Time
9:00 am
End Time
1:00 pm
Location
Orange County Campus
The Business of You, Business Summit 2023 is a virtual and in-person event available for current students and the community. Presentations will educate participants on Career and Professional Development, Entrepreneurship, and Business Ownership.
This second day of the summit features two tracks:
Career Track – Get information and connected to career development and preparation resources.
9:00 a.m. – Welcome JB Buxton, President, Durham Tech and Dr. LaTonya Steele, Director, Business Administration, Durham Tech
9:15 a.m. – Career Services Panel - Internships and Apprenticeships Dr. Micara Sessoms, Director, Work Based Education, Durham Tech and Candace Rashada, Director, Career Services and Human Resources Development, Durham Tech
10:00 a.m. – A Diversity, Equity and Inclusion (DEI) conversation Trey Lanza-Church, HR Professional & Kelli Slade, DEI Director
11:00 a.m. – Are You Ready to Work? Candace Rashada, Director, Career Services and Human Resources Development, Durham Tech
Noon – Banking and Budgeting
Erica Vazquez, Professional Financial Wellness Leader II and Assistant Vice President, Truist
Entrepreneurship Track – Get information and connected to entrepreneurial and business ownership resources.
9:00 a.m. – Welcome JB Buxton, President, Durham Tech and LaShon Harley, The Lead Igniter, LAH Companies, Inc.
9:15 a.m. – Entrepreneur/Business Owner Panel
10:00 a.m. – Analyzing your Competition Jonathan Collins, Director, Durham Tech Small Business Center
11:00 a.m. – Website …Am I Doing It Right Derek Hairston Jr., Web Design Specialist, Olam Sites
As an entrepreneur, we don’t even have to tell you how important it is to have a website. But how do you really view that website in relation to your business? Do you look at it merely as an online brochure – mainly to have your contact info out there? Do you see it as a sales engine for your business – active and traffic-attracting? In this presentation, website expert Derek Hairston is going to break down the important things you need to be thinking about regarding your website right now, so you can take a look at yours with fresh eyes and put it to work for your own business!
In this presentation, you’ll learn:
The important role a website plays in setting you apart as a business
What aspects of a website leave a good impression
5 right and wrong ways to build a website
5 website myths
Noon – Your Customers' Journey: How You Keep Them Coming Back For More and Become Your Greatest Ambassadors LaShon Harley, The Lead Igniter, LAH Companies, Inc.
So often we focus and talk about customer service, which is important, yet there is one dynamic that has more sustainable results - what is the journey your customers will experience with your business. Maya Angelou said “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” Come and let’s discuss the importance of understanding how you make your potential and returning customers feel.
