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Student Services
Social Media Guidelines and Procedures
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Purpose
Durham Technical Community College (Durham Tech) maintains an official presence on Facebook, Twitter, and YouTube to support Durham Tech in accomplishing its mission and achieving its goals and objectives.  These procedures are also subject to the addition of other forms of social media.

Durham Tech encourages feedback and comments from prospective students, current students, alumni, faculty, staff, and members of the community. Durham Tech remains committed to maintaining these sites as safe and family-friendly forums for sharing information.

In an effort to maintain a positive environment for Durham Tech’s website visitors, Durham Tech reserves the right to remove or block posts, users, or any content from  official college-sponsored pages.  

Durham Tech expects users to comply with the social website’s terms of service. Links to the terms of service are as follows:

Facebook Statement of Rights and Responsibilities
Twitter Terms of Service
YouTube Terms of Service
Blogger Terms of Service and Content Guidelines
WordPress Terms of Service

Social Media Best Practices
Avoid Burnout
Using social media sites constantly? Avoid burnout and annoying other people.  Find a balance: make quality contributions to the discussion; don’t dominate it.

Do Not Link to Your Personal Page
Most people will not be able to view a link to your personal Facebook page because they have not “friended” you.  

Learn Social Media Etiquette
For recommended readings about social etiquette for college students using social media review
Essential Social Media Etiquette For College Students: Six Tips and 50 Social Networking Rules For College Students.

Social Media Guidelines for Students
Online behavior that violates the college’s Student Code of Conduct or the Appropriate Use of Computing Resources Policy which is brought to the attention of the hief Instructional and Student Services Officer will be treated as any other violation of the Student Code of Conduct.

The following types of content are prohibited from Durham Tech social networking sites:

  1. Derogatory language or demeaning statements about or threats to any third party;
  2. Lewd, indecent, or incriminating images or information depicting hazing, sexual harassment, vandalism, stalking, underage drinking, illegal drug use, or any other inappropriate behavior or inappropriate language;
  3. Content that violates local, state or federal law;
  4. Online gambling;
  5. Content that harasses any third party or personal attacks of any kind;
  6. Selling goods or services for personal financial profit;
  7. Comments or posts that are unrelated to Durham Tech;
  8. Spam
  9. Infringement on copyrights or trademarks; and/or
  10. Offensive comments that target or disparage any ethnic, racial, religious, or other group of people.

These guidelines are subject to change without notice.  If you have any questions or concerns about a post or comment, please contact the Communications Specialist, Amy Madison at madisona@durhamtech.edu.

If a sanctioned student club or organization wishes to create a social media web page, the faculty advisor must follow the procedures outlined below under Social Media Guidelines for Employees.


Social Media Guidelines for Employees

Durham Tech employees are encouraged to use online social networking media to enhance instruction; inform students, alumni, faculty, and staff about college activities and developments; build online communities; and provide a way for students to stay informed about Durham Tech and share thoughts, ideas, and experiences through discussions, postings, photos, and videos.

When creating departmental or club/organization social media pages, be prepared to maintain them and keep them updated. Durham Tech’s departmental or club/organization presences on social media sites are considered to be extensions of Durham Tech’s official web and Facebook sites, and most guidelines that apply to Durham Tech’s website will also apply to departmental or club/organization social networking sites.

Procedures

  • A department or a sanctioned college club/organization wishing to create a Facebook presence must contact the Marketing and Communications Department to schedule a meeting with the Communications Specialist to ensure that these guidelines and procedures are understood. 
  • An employee wishing to create a Durham Tech-related blog must contact the Director of Marketing and Communications to schedule a meeting to discuss the content and purpose of the blog .
  • When a department or club/organization creates a Facebook Group or a Fan page, the group’s name should always follow this format: "Durham Technical Community College (name of department/club/organization/etc.). " An example would be “Durham Technical Community College Networking Technologies Department.” All groups are to be open so that all content is public.
  • Use of Durham Tech logo as a profile photo on Facebook is not recommended since there is only one space for a large photo, and it could cause confusion for multiple groups to use Durham Tech logo.
  • The departmental group page must contain a link to the Durham Tech website at http://www.durhamtech.edu/index.htm. Link to the Durham Tech Facebook page if desired at http://www.facebook.com/group.php?gid=2229053413&ref=mf.
  • Departmental social networking pages must list the Communications Specialist as a second administrator and provide administrator names, the URL, and the active account login and password(s) to him/her. If an administrator leaves Durham Tech, that person must be removed as a page administrator and another person must be assigned to this role.
  • Administrators for college social networking pages must check their pages a minimum of once a day during the normal work week. It is recommended that pages be checked a minimum of two times a day, including weekdays and weekends. Updates should be made regularly.
  • All content on Durham Tech’s social networking pages must adhere to Durham Tech’s Appropriate Use of Computing Resources Policy and Student Code of Conduct.
  • Administrators must remove any content from social networking pages that violates the social website’s terms of service or college policies, including but not limited to harassing, threatening, or profane language aimed at creating a hostile or intimidating environment. If you are uncertain if content violates the social media guidelines listed above, please contact the Social Media Manager.
  • Administrators must block posts from group members who continually violate the social website’s policies or the social media guidelines and procedures.
  • Material protected by copyright law may not be used on Durham Tech’s social networking pages.
  • Each Facebook fan page must have a note that explains items 7 to 10 above to group members.  For an example, view McLennan Community College’s note at http://www.facebook.com/note.php?note_id=121260672698. More information about creating a Notes section can be found in the Facebook help center at http://www.facebook.com/help/?page=817. Facebook group pages do not allow this feature, but a document may be attached.
  • Any persons who are identified by name in photos or videos posted on a Durham Tech page must have signed a photo release form, available from the Marketing and Communications Department; or an email from the student giving permission to post the photo may be used. 
  • All social network pages must link to the Durham Tech Social Media Procedures and Guidelines at  http://www.durhamtech.edu/social/socialmediaprocedure.htm  and list the following disclaimers:
    • The comments and postings on Durham Tech social media pages don’t necessarily reflect Durham Tech opinions, strategies, or policies.
    • Durham Tech accepts no responsibility or liability for any materials or content generated by users and publicly posted on this page or content on any website linked from this page.
    • Anyone who believes that this page includes inappropriate content should report it to the Durham Tech Communications Specialist, Amy Madison at madisona@durhamtech.edu.
    • By posting content on this page, you represent, warrant, and agree that no content submitted, posted, transmitted, or shared by you will infringe upon the rights of any third party, including but not limited to copyright, trademark, privacy; or contain defamatory, discriminatory, or otherwise unlawful material.  Durham Tech reserves the right to alter, delete or remove content without notice.
    • The content of this page is subject to copyright laws. Unless you own the rights to the content, you may not reproduce, adapt, or communicate content without the written permission of the copyright owner nor use the content for commercial purposes.
    • The content and postings of this page may be subject to the North Carolina Public Records Law and shall be disclosed to third parties when required by the statutes. (NCGS.Ch. 132)

Once a page has been created, the Social Media Manager must be notified. The page will be reviewed and the administrator is notified if the page is ready to be posted or if any changes need to be made before the page is posted.  


   
Revised May 9, 2013

Durham Technical Community College
1637 East Lawson Street
Durham, NC 27703
919-536-7200

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