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Marketing and Retailing Course Descriptions

MKT 120  Principles of Marketing

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

Course Hours Per Week: Class, 3; Lab, 0

Semester Hours Credit: 3

Prerequisite: RED 090 and ENG 090 or DRE 098; or satisfactory score on placement test

Corequisite: None

MKT 120 Course Outline

MKT 123  Fundamentals of Selling

This course is designed to emphasize the necessity of selling skills in a modern business environment. Emphasis is on sales techniques involved in various types of selling situations. Upon completion, students should be able to demonstrate an understanding of the techniques covered.

Course Hours Per Week: Class, 3; Lab, 0

Semester Hours Credit: 3

Prerequisite: RED 090 and ENG 090 or DRE 098; or satisfactory score on placement test

Corequisite: None

MKT 123 Course Outline: Not Available

MKT 220  Advertising and Sales Promotion

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.

Course Hours Per Week: Class, 3; Lab, 0

Semester Hours Credit: 3

Prerequisite: RED 090 and ENG 090 or DRE 098; or satisfactory score on placement test

Corequisite: None

MKT 220 Course Outline
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1637 Lawson Street
Durham, NC 27703
919-536-7200

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